I designed a prototype to support a client bid to Honda. The prototype was aimed to engage customers and give them an improved race experience before and after races. It had all race information, live race leader board, competitions, merchandise store and more. It was was intended to increase brand loyalty and gather customer data.
In the kickoff meeting, I was introduced to the client’s needs and issues they would like the application to resolve. I brainstormed with the client team for ideas for how we can resolve these client needs and wants. A problem that Honda Superbikes had was that they had no real fan engagement during the race. I went to Donnington Park for the UK World Superbike event to spend the day researching areas where a mobile app would be seen as beneficial to improve the fan experience at the track. I came back with plenty of ideas and shared them back to the rest of the team. I went on to design a prototype that would allow Honda to increase brand loyalty, increase their customer data and drive revenue generation through a number of activities within the app.
Honda Superbikes
Race day experience app